About WAY·NIK Works
Partner with a consultant who’s walked in your shoes and achieved your goals.
Our Goal is a Simple One
WAY·NIK Works is a marketing agency obsessed with helping your brand become famous and extremely well-liked.
We believe people should find your ads interesting and enjoyable. Creating positive feelings and associations will cause people to favor and choose your brand above the competition.
We also believe extraordinary advertising produces extraordinary results and grows profitable brands. And at the heart of marketing success is the ability to be different from everyone else in the category.
To that end, we help you win the attention & admiration of your audience with a distinctive, memorable branding campaign that will help you breakaway from the competitive herd.
Tom Wanek, MIPA
Founder & President
In May of 2001, Tom opened a local retail shop selling heavy-duty clothing and boots to trade workers. Four months after opening his shop, terrorists attacked the United States on 9/11.
Tom's bank closed his line of credit due to fear and uncertainty. He was nearly out of funds and completely outmatched in the face of two large, entrenched competitors.
With this new constraint, Tom became focused, resourceful, and more customer-oriented. He visited construction sites to observe tradesmen. Tom partnered with local businesses to bring embroidery, t-shirt printing, and other services to my store. Tom also learned that one huge sale is easier than many small ones, so he sold clothing in bulk to local factories. To help customers find more comfortable footwear, Tom learned boot fitting from a world-renowned pedorthist.
Determined to discover what works best in marketing and advertising. Tom studied the art of communication, the newest advances in neuroscience, biology, psychology, and brand management from some of the world's most effective marketers.
Tom grew and eventually sold my business by applying the knowledge he had gained over the years.
Now, Tom helps business owners transform marketing from a burden to a blessing, and he's here to help you in doing the same.